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Facts instead of stereotypes


Outstanding journalists from leading Chinese media outlets arrived in Hamburg as fellows of the program „Medienbotschafter China – Deutschland“. The exchange program for journalists is organized by the Robert Bosch Foundation in cooperation with the International Media Center Hamburg (IMCH). The fellows come from Peking and Shanghai where they work for the news agency Xinhua News Agency as well as for leading newspapers, magazines, online-media and television channels like China Daily, China Youth Daily, GQ China, Global Times, Southern People Weekly and The Bund Pictorial.
„Hamburg has the biggest Chinese community in Europe. Therefore we are particularly pleased to welcome a delegation of young media professionals from China, who are interested in Germany and Europe”, said Dr. Steffen Burkhardt, director of the International Media Center Hamburg, during the opening event, and pointed to the success of the program: “Several successful Far East-correspondents of German media have already emerged from the program’s earlier years. They stand for a new quality of reporting about China.”
The fellows will first attend a one-month training course at the International Media Center Hamburg. Afterwards, they will work for renowned German media outlets like Die Zeit, Manager Magazin, Die Welt and Financial Times Deutschland. In various workshops regional knowledge as well as the full range of journalistic representation forms will be taught. Another main focus of the program is the exchange with renowned personalities from journalism, politics and economy. Thus, the Chinese guests will visit several media outlets in Hamburg and discuss current media developments with Dr. Kai Gniffke (editor in chief, ARD-aktuell) and Dr. Josef Joffe (editor, Die Zeit). Moreover, in different seminars the fellows will get to know the basics about journalism in Germany, trends in social media and online-publics as well as the features of the political and legal system in Germany.
“The aim of the program Medienbotschafter China – Deutschland is to develop a deeper understanding for each other and a broader knowledge about each other”, program coordinator Lillian Zhang explained the idea of the exchange program. “The personal and professional experiences gained in the host country should contribute to a reporting about the other side that is marked by facts and expertise rather than by stereotypes.”
The exchange program for journalists from Germany and China is conducted for the fifth time this year. From September 15, 2012 until December 13, 2012 eight German journalists will go to China for three months.
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